Nilkamal Furniture
Pre-launch market research determined that consumer interest in Nilkamal’s new modular beds, might not be as optimistic as the product team had hoped. We slept on it and came up with an idea which would encourage consumers to do the same.
From making a fool of oneself to making excuses to making bad decisions. What’s the point of making these mistakes? Make your bed instead. And call it a day!
TEAM CREDITS
Client: Nilkamal Furniture
Writer(s): Deeptarko Chowdhury, Arnab Manna
Director: Sourav Mukherjee
DOP: Parameswar Haldar
Art Direction: GunPowdah Art
Editing: Shanky, Deeptarko Chowdhury
Music Composition, Production & Sound Design: Deeptarko Chowdhury
Fakecercise.
Reely Bad Dancers
