Automan Empire – Her

Automan Empire Her Automan Empire is a female-owned luxury car service centre, catering to women in a male-dominated niche. To create some intrigue around the business, we launched a cheeky social media ad campaign that got people talking. TEAM CREDITS Client: Automan EmpireWriter: Deeptarko ChowdhuryArt Direction: Deeptarko Chowdhury WORK THAT GOT THE JOB DONE

6XE Condoms – Gratification

K&H – 6XE Condoms Gratification K&H is a sexual wellness brand and 6XE Condoms is its flagship product. Young adults were not really jibing with its serious image and so they wanted to do something fun on social media. TEAM CREDITS Client: K&HWriter: Deeptarko ChowdhuryArt Direction: Deeptarko Chowdhury WORK THAT GOT THE JOB DONE

Hirist – Top Tech Jobs for Top Techies

Hirist Top Tech Job for Top Techies Hirist needed a copy-led social media and print campaign, targetting the crème de la crème of the tech world. We knew that the honchos we were speaking to, were top dogs. So why should they run the rat race? TEAM CREDITS Client: HiristWriter: Deeptarko ChowdhuryArt Direction: Deeptarko Chowdhury WORK THAT GOTTHE JOB DONE

ILFAT – The Deaf Finally Hear

ILFAT (Integrated Leadership Forum Against Trafficking) The Deaf Finally Hear The plights, concerns and requests of the survivors of human trafficking, often fall on deaf ears. So on World Day Against Trafficking in Persons (2023), we gave them a voice. And how! Two government agencies got in touch to address some of their concerns. TEAM CREDITS Client: ILFATWriter: Deeptarko ChowdhuryArt Direction: Deeptarko ChowdhuryDirector: Tridipta MukherjeeDOP: Parameswar HalderEditing & Sound Design: Deeptarko Chowdhury WORK THAT GOTTHE JOB DONE Moumita Speaks Up https://loltoaction.com/wp-content/uploads/2024/08/ilfat-moumita-speaks-up-video.mp4 Jasmine Speaks Up https://loltoaction.com/wp-content/uploads/2024/08/ilfat-jasmine-speaks-up-video.mp4 Anupama Speaks Up https://loltoaction.com/wp-content/uploads/2024/08/ilfat-anupama-speaks-up-video.mp4 Janaki’s Video Call https://loltoaction.com/wp-content/uploads/2024/08/ilfat-janakis-video-call-video.mp4 Amrit’s Video Call https://loltoaction.com/wp-content/uploads/2024/08/ilfat-amrits-video-call-video.mp4 Mounika’s Video Call https://loltoaction.com/wp-content/uploads/2024/08/ilfat-mounikas-video-call-video.mp4

Naukri.com – World’s Toughest Boss

Naukri.com World’s Toughest Boss More than 50% of working women in India, do not return to their jobs after the birth of their child. On Mother’s Day, Naukri.com, India’s largest career portal, paid tribute to all “working” mothers. TEAM CREDITS Client: Naukri.comWriter: Deeptarko ChowdhuryArt Direction: Deeptarko ChowdhuryMotion Design: Deeptarko ChowdhurySound Design: Deeptarko Chowdhury WORK THAT GOTTHE JOB DONE “I Don’t Care If You Have Plans” https://loltoaction.com/wp-content/uploads/2024/08/naukri-plans-video.mp4 “Stay Up All Night!” https://loltoaction.com/wp-content/uploads/2024/08/naukri-all-night-video.mp4 “I Want it on My Table” https://loltoaction.com/wp-content/uploads/2024/08/naukri-table-video.mp4

Naukri.com – Twinning

Naukri.com Twinning On Women’s Day, Naukri.com, India’s largest career portal, wanted to highlight an on-going global concern at the workplace – casual sexism. So we told the story of identical twins with identical journeys, except… TEAM CREDITS Client: Naukri.comWriter: AniruddhaArt Direction/Illustration: Shalini RoyAnimation: GunPowdah Art, Deeptarko ChowdhuryMusic Composition: Deeptarko ChowdhuryVoice Over: Kalpan Mitra WORK THAT GOTTHE JOB DONE Twinning https://youtu.be/IXyDqjXff5M